From a dream to starting your own business in 11 steps

Step-by-step plan: starting your own business

1. Develop a rock-solid idea

The basis of success is a unique and valuable idea that meets a need in the market. Do thorough market research, analyse your competition and define your target group. Ask yourself critical questions to determine the feasibility of your idea.

Tips:

• Brainstorm about your passions, skills, and interests.
• Research the market to see if there is a need for your product or service.
• Analyze your competition and determine how to stand out.
• Set a clear target group in mind.

2. Choose the perfect legal form

Which legal form suits your company and personal situation? Think about issues such as liability, financing, and tax benefits. The KvK website offers useful information and tools to help you make your choice.

Tips:

• Compare the different legal forms based on their characteristics.
• Get advice from an accountant or tax specialist.
• Choose a legal form that fits your growth plans.

3. Write a thorough business plan

This document is crucial to concretize your idea, determine your strategy, and raise funding. Clearly describe your product or service, target group, marketing plan, financial forecasting, and competitive analysis.

Tips:

• Use a template to structure your business plan.
• Make the plan concrete and concise.
• Have your plan checked by an expert.

4. Manage your finances

How much starting capital do you need? Determine your funding mix, open a business account, and invest in the right tools and resources. Remember to set aside a budget for marketing and unforeseen costs.

Tips:

• Create a budget to streamline your finances.
• Compare different financing options.
• Invest in the right software and hardware.

5. Ensure a professional appearance

A catchy company name, logo and corporate identity are essential to create a strong brand identity. Invest in a professional website and promotional materials.

Tips:

• Hire a professional designer to create your corporate identity.
• Make sure your website is user-friendly and mobile-friendly.
• Use social media to promote your brand.

6. Build a rock-solid online presence

Make the most of social media, content marketing and SEO to reach your target group. Create valuable content, share your expertise, and build an online community around your brand.

Tips:

• Determine the right social media platforms for your target group.
• Create valuable content that is relevant to your target audience.
• Optimise your website for SEO.

7. Boost your offline visibility

In addition to online marketing, offline visibility is also important. Examples include participation in trade fairs, networking events and local sponsorship.

Tips:

• Take part in relevant trade shows and events.
• Network with other entrepreneurs in your industry.
• Sponsor local events and organizations.

8. Optimise your sales strategy

How will you sell your product or service? Determine your target group, positioning, pricing and sales channels. Invest in sales skills and customer service to increase your conversion rate.

Tips:

• Set up a clear sales plan.
• Train your sales skills.
• Provide outstanding customer service.

9. Retain happy customers

Happy customers are the best ambassadors for your company. Invest in an optimal customer experience, offer excellent service, and gather feedback to continuously improve your offerings.

Tips:

• Find out what's important to your customers.
• Provide an optimal customer experience.
• Gather feedback and use it to improve.

10. Stay up to date with trends and developments

The market is constantly changing. Stay up to date with new technologies, trends, and changing customer needs to stay relevant and strengthen your competitive position.